"The investor's chief problem - even his worst enemy - is likely to be himself."
Benjamin Graham, author of 'The Intelligent Investor' (1949)

Kennedy Black bases its investment methodology around the following core principles:

  1. Capital markets work.  That is, we believe that markets are broadly efficient and that trying to out-smart the market, at best, leads to unnecessary costs. At worst, it introduces behavioural problems which can lead to the erosion of returns in the long run. We therefore advocate a disciplined, diversified, low cost investment approach.
  1. Risk and return are related.  We believe that the only way to improve your expected investment returns involves taking more risk. By controlling the risk within a portfolio, it is possible to create custom-built investment portfolios for clients based on their individual circumstances.
  1. Diversification is essential.  The only free lunch in finance is the benefit provided by diversification. We believe it is the only effective way to improve the risk/return profile of a portfolio. We build globally diversified portfolios incorporating a variety of asset classes (although there are plenty of asset classes we ignore).

With a focus on comprehensive financial planning, Kennedy Black can provide advice on a whole range of saving and investment opportunities. The aim is to ensure that your investments put you on the path to achieving your goals.
Among other things, we have expertise in the following sectors:
  • Saving Accounts
  • National Saving & Investments
  • ISAs
  • Unit Trusts and OEICS
  • Investment Trusts
  • Onshore and Offshore Bonds
  • With-profit investments
  • Structured Products
  • Exchange Traded Products
  • Enterprise Investment Schemes and Seed EIS
  • Venture Capital Trusts
To assist clients in managing their investments, we can recommend on-line investment platforms (or 'wraps') to help consolidate all investment holdings, including ISAs, pensions and share portfolios, under one roof. This is a fast growing market and we have particular expertise on the latest developments. Wraps can generate considerable cost savings over traditional channels due to the additional purchasing power they provide. 


Remember, the value of investments or income from them may go down as well as up. The levels and bases of, and reliefs from, taxation are subject to change as UK legislation and regulations and the UK tax regime are amended from time to time and any content on this site referring to such legislation, regulations or tax regime should not be relied upon.


WINNER: Boutique Wealth Management Firm of the Year

We are delighted to announce that Kennedy Black Wealth Management recently won TWO prestigious awards...


In-house Wills & Trusts service

Make sure your hard-earned wealth ends up where you want it to...


Kennedy Black short-listed for a third national IFA award

Kennedy Black has been shortlisted for a third prestigious award in four years...


100% Client Satisfaction

We are very pleased to publish the results of a Client Satisfaction Survey undertaken recently. 100% were 'extremely' or 'very' satisfied with our service...